INTRODUCING: OUR GABAR BEAUTY #ALLSIDESOFME CAMPAIGN
WE BUILT GABAR ON THE VERY PREMISE THAT EVERY SINGLE PERSON ON THIS EARTH COMES WITH A SPECIFIC MISSION. THE UNIQUE TRAITS WE HAVE, THE THINGS WE’RE INNATELY DRAWN TO, AND THE PEOPLE AND CHALLENGES THAT COME OUR WAY... ALL HELP TO SHAPE THE PATH WE’RE MEANT TO BE ON.
BUT WHETHER IN OUR PERSONAL LIVES OR IN THE PUBLIC ARENA, WE FIND OURSELVES CONSTANTLY FACED WITH THE PRESSURE TO CONFORM… TO BE WEIGHED DOWN BY THE OPINIONS OF OTHERS, TO FOLLOW FALSE PROJECTIONS, STEREOTYPES AND ‘BOXES’, AND TO LIMIT OUR OWN VOICES AND DIM OUR OWN LIGHTS WITH THE HOPE OF FITTING IN.
AS PART OF OUR LATEST CAMPAIGN AND IN HONOR OF OUR BEAUTY LAUNCH, WE ENCOURAGE EACH AND EVERYONE OF YOU TO RE-EMBRACE EVERY SINGLE SIDE THAT MAKES YOU YOU: YOUR’ GOOD’ AND ‘BAD’, SOFT AND HARD, AND EVERY OTHER CONTRADICTION IN BETWEEN – EXPRESSING YOURSELF WITH FULL FREEDOM.
HERE’S TO A FREER, BETTER AND MORE EXPRESSIVE WORLD.
In honor of our new launch, we personally invite you to be part of Gabar’s Spring Digital Campaign #ALLSIDESOFME.
- Scan the QR code below for a link to our campaign IG filter.
- Share an image of your unique self with the filter OR a photo series showing different sides of you.
- Tag @gabar & #Gabar #AllSidesofMe.
Our IG filter was designed in collaboration with international digital artist 888 Vampires (@888vampires) to reflect the yin & yang and multiple sides that make up who we are. We hope you enjoy it.